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Our story

a.k.a. FURAM ZASE Revolution

First of all - when was the last time you've done that?

Your friends are conquering all sorts of peaks and (rightly) bragging about it on Facebook… Photos of beautiful cycling/biking weekends are flooding Instagram – but unfortunately not your profile. It seems to you that everyone is setting personal bests and breaking new records – only nothing new for you. Do you feel like you’ve been stuck in the same place for far too long and you’re not moving, let alone recording a new milestone on your Strava?

Believe me, I know how you feel. Let me tell you how I got out of this all-or-nothing mentality after my own body confronted me with the fact.

HI, IT'S ME!

Alexandra,

Mum of energetic twins who simply needs to be active from a young age. What means the most to me is time spent in nature, alone or with my family. My love for sport has led me to make a living out of it in the recent years. I am also a mountain bike teacher/guide, which I hope to be able to use even more in the future, especially to support development in the local area.

Achieving success at all costs... and falling on hard ground.

01.
Love at first bike.

I started cycling at the age of six - and fell in love with it. I bought my first road bike when I was 15, and six years later, when I graduated, I bought my first full-suspension bike.

02.
It's a race!

I was biking alone for quite a while, both on the road and on forest paths. My life changed when I got a regular job and free weekends. It was the beginning of social biking and later, I could say, subconscious competition and proving myself to others.

03.
Then...

The latter led to a hard collision with the ground, which resulted in a broken collarbone and subsequent surgery, as well as long-lasting neck and rib pain.

04.
Rehabilitation.

However, during my rehabilitation I was leading group training sessions, including spinning, so the desire to get back on the right bike as soon as possible was even greater. I did my first short tour on forest roads less than two months after the injury - without any technically demanding descents.

When I thought I was ready, I took my current partner, who enjoys challenging technical descents, on a date. In the middle of the descent, I broke down and cried, because my head would not let me go over the ridge with the roots. That’s when I put my bike back in the corner for more than two months …

A realisation that changed my life!

During the period without a bike, I realised why I was on a bike in the first place. To clear my mind, to come up with a new idea, to enjoy what I do… to ride for me, for myself, not to proove others, even if it means walking ¾ of the way down.

I have not suffered any consequences from the fall, but I am aware that not everyone is so lucky.

That’s why our brand message is that whatever you do, don’t do it for other people – do it only, and first and foremost, for YOU! Everyone needs time for themselves. If you spend it playing sport, you should use it to get the most out of it, especially for your well-being, both physically and mentally. It is important to keep the activities under control. Don’t be the “old” Aleksandra. Don’t go all or nothing, but compromise for your health…

But I never compromise on quality sportswear!

Our Furam zase brand items, which can be found on our online shelves and on the physical shelves of our business partners, are made with the active individual in mind, who does not compromise on the highest quality when choosing clothing. All the products were first tested in different conditions, the garments were washed a few times and then we started production in larger numbers. We strive to make sure that, wherever possible, our products are made in Slovenia.

So join the many of us who like to do things for ourselves and dare to admit that we don’t dare to do things, that we don’t always have to go all the way – that we do sport to the best of our abilities and that’s enough.

With FURAM zase products, you support a family business while wearing a reminder that reminds you WHY you do something - whether it's while you're playing sport or lying on the sofa. FOR YOURSELF.

Okay, okay, I want to be part of this revolution!

Take me to the shop!
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